

Xavier Cressan
Founder Client DNA
25 years' experience in different areas of Digitalization Strategy, Digital Product Strategy, Software Development, AI & Data Science, Transformation Program Management, Go-To-Market Strategy, Digital Marketing Strategy, Customer Value Management, Customer Experience Management, Marketing, Pricing and Sales Excellence, Customer Centric Roadmap and CRM.
Committed to deliver tangible results, revenue and profitability growth and customer experience optimization.
Track record with blue-chip organizations, leaders in their industry and markets, such as Holcim Commercial Excellence, Bank of Ireland, Epson, EDF Group, Puma Energy, Heineken, Coca-Cola, Afflelou Group, Al Tayer Group.
Implementing customer-centric strategies can require expertise in a wide range of complex subjects. Client DNA has access and will source relevant experts, in full alignment with the clients' agreements, constraints and objectives to ensure tangible implementation and results.